(Answered) Critical Situational Analysis and Business Justification

0
(0)

Brand name: Hipp Organic Important: It is the original branded article that you must choose. Once you have chosen the brand you cannot change it. Therefore, you need to do some preliminary research to help you make your choice. PART A: Critical Analysis of Source brand 2) You are to adopt the role of a Brand Analyst. For your chosen branded article conduct a critical situational analysis (i.e. PRESTCOM) in which the branded article belongs. Mintel and/or Kantar Media must be utilised along with other secondary sources, see the module handbook for other sources. Choose three PRESTCOM factors only. You may add a table in the appendices with an outline of PRESTCOM factors and summarise key factors (three) within the report highlighting key trends. Note – you are to analyse the UK market only 3) Based upon your critical situational analysis you must demonstrate a need for a brand extension and provide a business related justification as to why your chosen branded article should be extended. Here, at least three good quality and contemporary journal articles must be used to enrich justification. • A Critical Situational Analysis Students should demonstrate the need for a new brand extension and therefore within the critical situational analysis students should demonstrate a thorough understanding of the MACRO factors that can influence the development of a brand extension. Students must present background research on the chosen industry. This should be supported through referenced secondary sources. • Business –related justification Based upon the analysis presented, students must provide a business related justification as to why your chosen branded article should be extended. Students must make reference to key academics and secondary insights in order to justify the chosen branded article. 1.2. Part B Concept Proposal and Board Assessment Requirements: This part comprises of a concept proposal and a concept board that should follow on from part A above. Therefore, the work that you have done in the first part of the report (critical situational analysis and business justification report) will be relevant to this element of the coursework. Now that you have chosen your brand (Tiptree Conserves or Hipp Organic) you must now produce: a) A concept proposal outlining and justifying your brand extension (NB. Developing a concept is the third stage of the linear new product development process and has been covered in lectures and previous tutorials.) b) A concept board (to accompany the concept proposal). The Concept Proposal – Guidance 1. You are to produce a word –processed concept proposal, maximum 1,500 words; in report format. That said it is important to use relevant headings and sub-headings. This must justify the proposed new branded article (brand extension) by referring to market factors and, especially, brand theory. 2. This must include a product description, using the terminology covered in Keller and other academic sources 3. Apply relevant brand language concepts and theory (brand name analysis, brand heritage analysis, four building blocks and brand image), throughout the report to explain and justify your concept proposal. This is your opportunity to show initiative and to demonstrate how much you have learnt from the textbook on brand concepts and theory. 4. Apply the brand image transfer model and discuss how you aim to maintain and transfer aspects of the brands heritage. All dimensions of the brand image transfer model must be referred to. 5. Use the Harvard referencing method.

#Critical #Situational #Analysis #Business #Justification

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

(Answered) Task 2: Argumentative Research Paper- Organic foods verses GMOs

0 (0) Writing a research paper gives you an opportunity to explore a topic of special interest, research that topic, and organize your research findings in writing for an academic audience.   Through your preparation work, you have established an argumentative thesis statement and have planned a clear organization of

(Answered) M3A1: Citizens United

0 (0) (copy and paste the link) Review Campaign Finance: Abuses and Reforms. [Video File] [48 min 25 sec] before you participate in this activity. Parts of the video will discuss aspects of campaign finance and reform. Before engaging in this activity, please return to the first discussion topic on

(Answered) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility.

0 (0) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility.   The assignment will be in accordance with the following

(Answered) What are the effects of Ketamine treatment on treatment resistant depression?

0 (0) • Introductory statement clearly describes the phenomenon and main health issue • Clearly identifies the problem and gives an argument for examining the problem • Thesis statement is clear and well-articulated • Clearly articulates the particular population with clinical setting provided 1. Operational Definitions • Operational definitions of

(Answered) Management and Organizational Behavior.

0 (0) Description Exercise 17: Read Annual Pay Raises (W-68-69). This is located in the color-coded workbook section in the back of your book. ( Uhl-Bien, M., Osborn, R. N., & Schermerhorn, J. R. (2014).) Organizational Behavior. Hoboken, NJ: Wiley. ISBN:9781118517376 Review the exercise and complete steps 1 and 2.

(Answered) The Wall of Silence Reflective Journal

0 (0)  Assignment Instructions: For this course, you will be reading The Wall of Silence by Gibson and Singh (2003). Please read the book and reflect upon what you have read, and complete the assignment as described. The purpose of this reflective assignment is to provide the approach for connecting

(Answered) HEPATITIS C USING APRI SCORE

0 (0) Determination of Human Subjects Research Form and my project proposal. please, research about IRB. write the Description. Referencing the Determination Checklist on Page 2, briefly describe project objectives, the subject population and types of data/specimens to be collected and analyzed, how the data/specimens will be obtained, and why

(Answered) Company Description and SWOT

0 (0) Non Alcoholic Beverage company!!!! n this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over

(Answered) Oral Language chart of phone conversation

0 (0) Instructions In an APA formatted paper, paste the template found in doc. sharing. Define each of the terms and then watch the video of two children talking on the phone. Rate the language development of one of the two children in the video found at Use the SOLOM.

(Answered) Motivations of Private-Sector Organizations

0 (0)  Presidential Policy Directive 8 (PPD-8) is part of the national preparedness goal and provides a description for preparing for the threats in an all-hazards approach that pose the greatest risk to the United States. Community preparedness is a shared responsibility of the whole community. In addition to the

(Answered) Effective Resource Allocation

0 (0)  The discussion assignment for this week includes a review of the Key Assignment Outline completed by one of your classmates, as well as a substantial response to at least one other student. Primary Task Response: Your first task is to post your own Key Assignment Outline to the

(Answered) Ethics Case Study

0 (0) A student’s analysis of the ethic case must use the following written structural framework, which can be written as a memorandum to the file. Without the bullet points – these indicate required headings for each of the four sections. The following the description heading below to form a

(Answered) The Relativist Ethical Position.

0 (0)  In your post, address the following: To what extent would you agree with the view that research should rely on a relativist ethical position—rules or duties may vary across different communities and professional groups? What examples could you suggest to support this view? References: – Doing Research in

(Answered) Poverty in the classroom

0 (0) A four-unit research paper in APA formatting centered around the effects of poverty in education. The first unit needs to be about the effects poverty has on students in the classroom and needs to be 8-10 pages. Second unit is on the effects of substance abuse on students

(Answered) Causes of America’s War in Vietnam

0 (0) Description Formatting 12 font or smaller, standard script (e.g. Calibri, New Times Roman), 1.00-1.25 margins maximum, double spaced, clean appearance, etc. Basic organization is simple— don’t make it difficult Title— choose one that reflects your views on the topic to inform and engage your reader from the start,

(Answered) Workflows in telemetry

0 (0) Workflow analysis aims to determine workflow patterns that maximize the effective use of resources and minimize activities that do not add value. There are a variety of tools that can be used to analyze the workflow of processes and clarify potential avenues for eliminating waste. Flowcharts are a

(Answered) Critical Decision Making for Providers

0 (0) View the scenario called “Critical Decision Making for Providers”. In a 750-1,200 word paper, describe the scenario involving Mike, the lab technician, and answer the following questions: What were the consequences of a failure to report? What impact did his decision have on patient safety, on the risk