(Answered) Brief and contra-brief elaboration and presentation


At the beginning of the module the students will have to choose a particular organisation/company/product from the given set: launch of new tech company, product or app, launch of new software or e-commerce/startup company The final choice of a student needs to be approved by the module leader. It must be real company or project/product or the one the student is working on. The student must also determine the problem or issue of communicative nature that this company must deal with. The teacher will help the students to choose both the organisation/company/product and problem, providing the lists of suggestions if necessary. Then the students must research the organisation/company/product and a problem and elaborate the brief of the project from the client point of view containing the following: The short description of the company: the type and sector of the organisation/company/product, its size and turnover, the product, the organisational goal of the organisation and its situation in front of competitors. Values, Mission and Visions. The description must include the audit of communication resources of the selected entity (which media and tools have been used so far). Description and diagnosis of the situation or the problem. If it is a real organisation/company/product you may have discover its problem in the newspapers; if it is a imaginative one you can ´´invent´´ an issue to be treated. The problem must be of communicative nature: communicating financial results, relations with workers, launching new product, building the press office, dealing with environmental issues so it has to develop proper relations with the government, relations with investors, crisis in Social Media, to mention few examples. The description must include the origins of the problem, its development and consequences for the company and its publics, taking into account the competitors. In addition, it shall examine what were other communicative initiatives of the entity and its competitors regarding the problem (in the past and so far) and what was the overall result. The diagnosis must include the decision to be made on the situation, providing the solution to the situation in terms of communication strategy. SWOT analysis applied to the situation and organisation/company/product: all the elements must examine the company in this particular problematic situation (eg. of it is a crisis of image at one market, we are looking for strengths, weaknesses, opportunities and threats regarding only this company and this particular crisis) Desired results of its communication strategy in this particular situation/problem (improving relations with investors, improving image, reaching media, etc.) Map of its usual publics on the base on the provided model during the course Wished timing in which the strategy shall be implemented with the justification why in this time frame maximum budget that the company/organisation/ is ready to spend On the base of it, the students must elaborate a contra brief- a proposal with a communicative strategy as the solution to be implemented to achieve the desired objective explained in point 4. The brief must outline the following: Objectives of its communication strategy set up according to SMART methodology which will be discussed during the course Description and accuracy of target stakeholders: justification why this target is selected, how is it accurate for a selected objective, demographic, lifestyle and psychographic characteristics of the target, its size and importance for the company as well as behaviour in the selected problematic situation Creative idea of the strategy- a short description on which strategy is planned and why, and how it will be developed Main message: design and write the main message to be transmitted to the target: for example the compromise with environmental values, readiness to repair the mistakes, etc. Usually, it is one clear and convincing sentence that will guide other materials Communication techniques to be applied: specifying which PR tools will be used ( eg. those of internal communication, external communication, press relations, etc.), on the base of the contents provided in the class. The tolls must be justified in terms of its accuracy to the problem and organisation possibilities. Media plan: specifying and justifying which online and offline media will be used Overall planning of a approximated timing: Gantt table that will be provided in the course Proposal of budget in the form of the table that will reflect the overall costs References in Harvard/APA style containing all the sources used in the contra-brief and brief elaboration. Drafts of brief and contra-briefs will be provided at the beginning of the course and discussed in the class as it form an integral part of the contents. The student will choose the format that is more comfortable for him among those presented. Brief and contra-brief must form a single document and be minimum 1000 words and maximum 1200 words in the form of executive summary of the most important elements, following the structure outlined above. The size is 12 of Times New Roman font. Single spacing. It shall include the Bibliography at the end of the document as specified above.

#contrabrief #elaboration #presentation

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Share This Post


Order a Similar Paper and get 15% Discount on your First Order

Related Questions

(Answered) Task 2: Argumentative Research Paper- Organic foods verses GMOs

0 (0) Writing a research paper gives you an opportunity to explore a topic of special interest, research that topic, and organize your research findings in writing for an academic audience.   Through your preparation work, you have established an argumentative thesis statement and have planned a clear organization of

(Answered) M3A1: Citizens United

0 (0) (copy and paste the link) Review Campaign Finance: Abuses and Reforms. [Video File] [48 min 25 sec] before you participate in this activity. Parts of the video will discuss aspects of campaign finance and reform. Before engaging in this activity, please return to the first discussion topic on

(Answered) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility.

0 (0) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility.   The assignment will be in accordance with the following

(Answered) What are the effects of Ketamine treatment on treatment resistant depression?

0 (0) • Introductory statement clearly describes the phenomenon and main health issue • Clearly identifies the problem and gives an argument for examining the problem • Thesis statement is clear and well-articulated • Clearly articulates the particular population with clinical setting provided 1. Operational Definitions • Operational definitions of

(Answered) Management and Organizational Behavior.

0 (0) Description Exercise 17: Read Annual Pay Raises (W-68-69). This is located in the color-coded workbook section in the back of your book. ( Uhl-Bien, M., Osborn, R. N., & Schermerhorn, J. R. (2014).) Organizational Behavior. Hoboken, NJ: Wiley. ISBN:9781118517376 Review the exercise and complete steps 1 and 2.

(Answered) The Wall of Silence Reflective Journal

0 (0)  Assignment Instructions: For this course, you will be reading The Wall of Silence by Gibson and Singh (2003). Please read the book and reflect upon what you have read, and complete the assignment as described. The purpose of this reflective assignment is to provide the approach for connecting


0 (0) Determination of Human Subjects Research Form and my project proposal. please, research about IRB. write the Description. Referencing the Determination Checklist on Page 2, briefly describe project objectives, the subject population and types of data/specimens to be collected and analyzed, how the data/specimens will be obtained, and why

(Answered) Company Description and SWOT

0 (0) Non Alcoholic Beverage company!!!! n this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over

(Answered) Oral Language chart of phone conversation

0 (0) Instructions In an APA formatted paper, paste the template found in doc. sharing. Define each of the terms and then watch the video of two children talking on the phone. Rate the language development of one of the two children in the video found at Use the SOLOM.

(Answered) Motivations of Private-Sector Organizations

0 (0)  Presidential Policy Directive 8 (PPD-8) is part of the national preparedness goal and provides a description for preparing for the threats in an all-hazards approach that pose the greatest risk to the United States. Community preparedness is a shared responsibility of the whole community. In addition to the

(Answered) Effective Resource Allocation

0 (0)  The discussion assignment for this week includes a review of the Key Assignment Outline completed by one of your classmates, as well as a substantial response to at least one other student. Primary Task Response: Your first task is to post your own Key Assignment Outline to the

(Answered) Ethics Case Study

0 (0) A student’s analysis of the ethic case must use the following written structural framework, which can be written as a memorandum to the file. Without the bullet points – these indicate required headings for each of the four sections. The following the description heading below to form a

(Answered) The Relativist Ethical Position.

0 (0)  In your post, address the following: To what extent would you agree with the view that research should rely on a relativist ethical position—rules or duties may vary across different communities and professional groups? What examples could you suggest to support this view? References: – Doing Research in

(Answered) Poverty in the classroom

0 (0) A four-unit research paper in APA formatting centered around the effects of poverty in education. The first unit needs to be about the effects poverty has on students in the classroom and needs to be 8-10 pages. Second unit is on the effects of substance abuse on students

(Answered) Causes of America’s War in Vietnam

0 (0) Description Formatting 12 font or smaller, standard script (e.g. Calibri, New Times Roman), 1.00-1.25 margins maximum, double spaced, clean appearance, etc. Basic organization is simple— don’t make it difficult Title— choose one that reflects your views on the topic to inform and engage your reader from the start,

(Answered) Workflows in telemetry

0 (0) Workflow analysis aims to determine workflow patterns that maximize the effective use of resources and minimize activities that do not add value. There are a variety of tools that can be used to analyze the workflow of processes and clarify potential avenues for eliminating waste. Flowcharts are a

(Answered) Critical Decision Making for Providers

0 (0) View the scenario called “Critical Decision Making for Providers”. In a 750-1,200 word paper, describe the scenario involving Mike, the lab technician, and answer the following questions: What were the consequences of a failure to report? What impact did his decision have on patient safety, on the risk