Our Services

Get 15% Discount on your First Order

(Answered) An infographic showing market, organisational, consumer trends data that shows the market potential for brands to improve their impact on society and the environment.

May 20, 2023

Task is to choose, after careful thought and research, One market and one ethical issue and, with reference to theories and concepts studied in the module, prepare a portfolio including the following:

1. Annotated examples of ‘good’ and ‘bad’ ethical practice by different brands in your market in relation to your ethical issue (for example – misleading advertising or targeting vulnerable groups or privacy policies or photography from mystery shopper activity or web pages).

2. A mindmap showing the different stakeholders involved in your ethical issue in your chosen market and their current roles and responsibilities towards the issue.

3. An infographic showing market, organisational, consumer trends data that shows the market potential for brands to improve their impact on society and the environment.

4. An evaluative summary including an analysis of your information to identify what market opportunities exist now and potentially in the future for brands in your market to act more ethically and make a positive impact on society and / or the environment in relation to your issue and market.

NOTE: – You may choose your own market but it must focus on one geographical territory – for example: Supermarkets in the UK Computer games in the USA Fast food restaurants in France Cosmetics in the UAE Note: When you consider the ethical issues, think about: – the marketing strategies and tactics used in this market – the wider social, environmental, supplier, and manufacturer and consumer concerns. A number of these issues will be introduced during lectures and seminars and you will learn more about them in your reading. You will be expected to demonstrate some broad reading about your chosen market and the ethical issue identified, using quality, objective sources including: quality newspapers (broadsheet newspapers eg. Financial Times, Telegraph, Guardian not tabloids). business press market sector and trade publications marketing press industry reports thought leadership pieces rather than relying on (often biased) company or pressure group websites. Harvard referencing should be used. (see your business school referencing guide in the module area for details). We expect portfolios to be presented, written, structured and referenced to a good standard. You can create your portfolio using programmes of your choice – for example mindgenius, word, powerpoint, indesign but your final portfolio should be submitted word, powerpoint or PDF. Further instruction will be given to support final formatting and hand in requirements. Individual portfolios should be submitted via Turnitin by Thursday 24th January 2019 10am Start thinking soon about your market and possible marketing ethics issue and begin work on the background reading on your topic as soon as possible. If you are unsure about any aspect of what is required, speak to your seminar tutor at any stage. Remember.

This portfolio will be assessing whether you have met the following learning outcomes:

1. Carry out research using a range of relevant and valid sources, evaluating the findings to provide examples of ‘good’ and ‘bad’ ethical practice in a particular market.

2. Use business and marketing ethics theories and perspectives as a lens through which to asses marketing practice.

3. Discuss a range of marketing ethics issues with reference to the roles and responsibilities of a range of stakeholders.

#infographic #showing #market #organisational #consumer #trends #data #shows #market #potential #brands #improve #impact #society #environment

Answered, brands, consumer, Data, environment, Impact, improve, infographic, market, Organisational, potential, showing, shows, Society, Trends

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

(Answered) Task 2: Argumentative Research Paper- Organic foods verses GMOs

0 (0) Writing a research paper gives you an opportunity to explore a topic of special interest, research that topic, and organize your research findings in writing for an academic audience. Through your preparation work, you have established an argumentative thesis statement and have planned a clear organization of

(Answered) M3A1: Citizens United

0 (0) (copy and paste the link) Review Campaign Finance: Abuses and Reforms. [Video File] [48 min 25 sec] before you participate in this activity. Parts of the video will discuss aspects of campaign finance and reform. Before engaging in this activity, please return to the first discussion topic on

(Answered) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility.

0 (0) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility. The assignment will be in accordance with the following

(Answered) What are the effects of Ketamine treatment on treatment resistant depression?

0 (0) • Introductory statement clearly describes the phenomenon and main health issue • Clearly identifies the problem and gives an argument for examining the problem • Thesis statement is clear and well-articulated • Clearly articulates the particular population with clinical setting provided 1. Operational Definitions • Operational definitions of

(Answered) Management and Organizational Behavior.

0 (0) Description Exercise 17: Read Annual Pay Raises (W-68-69). This is located in the color-coded workbook section in the back of your book. ( Uhl-Bien, M., Osborn, R. N., & Schermerhorn, J. R. (2014).) Organizational Behavior. Hoboken, NJ: Wiley. ISBN:9781118517376 Review the exercise and complete steps 1 and 2.

(Answered) The Wall of Silence Reflective Journal

0 (0) Assignment Instructions: For this course, you will be reading The Wall of Silence by Gibson and Singh (2003). Please read the book and reflect upon what you have read, and complete the assignment as described. The purpose of this reflective assignment is to provide the approach for connecting

(Answered) HEPATITIS C USING APRI SCORE

0 (0) Determination of Human Subjects Research Form and my project proposal. please, research about IRB. write the Description. Referencing the Determination Checklist on Page 2, briefly describe project objectives, the subject population and types of data/specimens to be collected and analyzed, how the data/specimens will be obtained, and why

(Answered) Company Description and SWOT

0 (0) Non Alcoholic Beverage company!!!! n this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over

(Answered) Oral Language chart of phone conversation

0 (0) Instructions In an APA formatted paper, paste the template found in doc. sharing. Define each of the terms and then watch the video of two children talking on the phone. Rate the language development of one of the two children in the video found at Use the SOLOM.

(Answered) Motivations of Private-Sector Organizations

0 (0) Presidential Policy Directive 8 (PPD-8) is part of the national preparedness goal and provides a description for preparing for the threats in an all-hazards approach that pose the greatest risk to the United States. Community preparedness is a shared responsibility of the whole community. In addition to the

(Answered) Effective Resource Allocation

0 (0) The discussion assignment for this week includes a review of the Key Assignment Outline completed by one of your classmates, as well as a substantial response to at least one other student. Primary Task Response: Your first task is to post your own Key Assignment Outline to the

(Answered) Ethics Case Study

0 (0) A student’s analysis of the ethic case must use the following written structural framework, which can be written as a memorandum to the file. Without the bullet points – these indicate required headings for each of the four sections. The following the description heading below to form a

(Answered) The Relativist Ethical Position.

0 (0) In your post, address the following: To what extent would you agree with the view that research should rely on a relativist ethical position—rules or duties may vary across different communities and professional groups? What examples could you suggest to support this view? References: – Doing Research in

(Answered) What is the overall impact in Muslim communities who have been exposed to narcotics?

0 (0) Research in the field of addiction studies has important implications for individuals, groups, organizations, the government, and society at large.Develop and hone your empirical question/issue, search the literature, read and analyze the literature, and form conclusions regarding your research question/issue based on the scientific articles. Number of references:

(Answered) Poverty in the classroom

0 (0) A four-unit research paper in APA formatting centered around the effects of poverty in education. The first unit needs to be about the effects poverty has on students in the classroom and needs to be 8-10 pages. Second unit is on the effects of substance abuse on students

(Answered) Causes of America’s War in Vietnam

0 (0) Description Formatting 12 font or smaller, standard script (e.g. Calibri, New Times Roman), 1.00-1.25 margins maximum, double spaced, clean appearance, etc. Basic organization is simple— don’t make it difficult Title— choose one that reflects your views on the topic to inform and engage your reader from the start,

(Answered) Workflows in telemetry

0 (0) Workflow analysis aims to determine workflow patterns that maximize the effective use of resources and minimize activities that do not add value. There are a variety of tools that can be used to analyze the workflow of processes and clarify potential avenues for eliminating waste. Flowcharts are a

(Answered) Critical Decision Making for Providers

0 (0) View the scenario called “Critical Decision Making for Providers”. In a 750-1,200 word paper, describe the scenario involving Mike, the lab technician, and answer the following questions: What were the consequences of a failure to report? What impact did his decision have on patient safety, on the risk

24/7 — Client Support