(Answered) What role it has within the context of brand management?

1.       First topic here: Give definition (provide references here). What role it has within the context of brand management (provide references here). What are the pros and cons of the first topic, i.e. whether it is innovative, creative, successful OR failing in each of these areas  (provide references here). Give examples and provide references. 2.       […]

(Answered) Brand Theory

 Description The report is to do research on the brand theory of a specific fashion brand, in this case, Balenciaga. Essay requirements: 1,700 words Contents page: Not included in the word count Introduction to the brand: Brand history, current brand image, key personnel, market position, global presence (visual with supporting text 300 words) Brand positioning […]

(Answered) PART A: Critical Analysis of Source brand

You are to adopt the role of a Brand Analyst. You are to conduct a critical situational analysis (i.e. PRESTCOM) of the Hipp organic infact milk ( UK ). Choose three PRESTCOM factors only. You may add a table in the appendices with an outline of PRESTCOM factors and summarise key factors (three) within the […]

(Answered) Crombie – Heritage British Brand

‘Using the 4P framework, consider the Crombie ranges of coats for men and women. Evaluate the intended marketing strategy of Crombie for these products and suggest viable alternatives’. 1. Intro about crombie history and essay purpose 2. Bodies should include all the 4P (product-price-place-promotion) strategies that Crombie compamy uses in the present and expected future […]

(Answered) To what extent does brand identity and customer satisfaction affect customer loyalty in the UK fashion market particularly for Gap clothing?

To what extent does brand identity and customer satisfaction affect customer loyalty in the UK fashion market particularly for Gap clothing? Problem statement: Gap lost its brand identity Aims and Objectives Identify key terms: Brand Identity, customer satisfaction and customer loyalty Identify Sub -subjects’ key terms: Service quality, attidunal loyalty and behavioural loyalty. examine: how […]

(Answered) How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model?

Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPad, and (f) adopting a pet from a shelter.  Questions: 1. How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? […]