(Answered) Case Packet: “PayPal in 2015: Reshaping the Financial Services Landscape”, Robert Burgelman: How is the digital payments industry influenced by macro-environmental trends and the drivers of competition?
Case Packet: “PayPal in 2015: Reshaping the Financial Services Landscape”, Robert Burgelman, Henry Lippincott and Robert Siegel, Stanford Business School, Case E-572, November 25, 2015, 33p. Video: “PayPal in the Digital Revolution Sweet Spot, CEO, Dan Schulman”, Mad Money (CNBC) September 2015. It’s July 2015 and PayPal has recently been spun-off from eBay. Dan […]
(Answered) Pick one of the theories of persuasion and discuss its origin, traditional applications in strategic communication, and how its application has changed in the landscape of social media, interactive platforms and audiences.
Pick one of the theories of persuasion and discuss its origin, traditional applications in strategic communication, and how its application has changed in the landscape of social media, interactive platforms and audiences. Support your answer with comprehensive research and analysis. The essay should be • Clarity and quality of your argument and analysis • Comprehensiveness […]
