Our Services

Get 15% Discount on your First Order

(Answered) To what extent does brand identity and customer satisfaction affect customer loyalty in the UK fashion market particularly for Gap clothing?

May 7, 2023

To what extent does brand identity and customer satisfaction affect customer loyalty in the UK fashion market particularly for Gap clothing?

Problem statement:

Gap lost its brand identity Aims and Objectives Identify key terms: Brand Identity, customer satisfaction and customer loyalty Identify Sub -subjects’ key terms: Service quality, attidunal loyalty and behavioural loyalty. examine: how brand identity affects customer loyalty Investigate: How customer satisfaction affects customer loyalty examine: Clarify how customer satisfaction impacts on brand identity, which will eventually customer loyalty.

Research Question To what extent does brand identity and customer satisfaction affect customer loyalty in the UK fashion market particularly for Gap clothing? Introduction to Literature Review: Definitions of :

 Brand identity

 customer satisfaction

 customer loyalty: Importance of customer loyalty. Altidunal loyalty Behavioral loyalty Include a model that shows the relationship with these three key terms. Brand identity and customer loyalty:  Importance of brand identity and its effect on customer loyalty

 What happens to companies if they lose their brand identity? And how does that affect customer loyalty.

 Include Functions of the Symbolic Meanings of Brands

 A model of Brand identity that shows two variables of brand identity that can be investigated, and investigate it.  Kapfere’s brand identity  brand identity model  Refer to Gap clothing’s problem statement and how it relates to brand identity

 Critical evaluation of kapfere’s brand identity.  Refer brand identity prism to attidunal loyalty  Create hypothesis. Customer satisfaction and customer loyalty  Importance of customers satisfaction and its effect on customer loyalty.  model of customer satisfaction shows two variables of customer satisfaction that can be investigated and investigate it.  Critical evaluation of the model used.  factors affecting customers satisfaction.  definition of service quality.  effects of service quality on customer satisfaction _> leading to customer loyalty.  critical dimensions of Service QUALITY.  Critical evaluation of customer satisfaction and service quality  Refer to Gap (retail fashion) problems statement  Establish the effect of customer satisfaction on customer loyalty and how it relates to behavioural loyalty.  Refer to behavioral loyalty  Create hypothesis

#extent #brand #identity #customer #satisfaction #affect #customer #loyalty #fashion #market #Gap #clothing

affect, Answered, brand, clothing, Customer, extent, fashion, gap, identity, loyalty, market, satisfaction

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

(Answered) Task 2: Argumentative Research Paper- Organic foods verses GMOs

0 (0) Writing a research paper gives you an opportunity to explore a topic of special interest, research that topic, and organize your research findings in writing for an academic audience. Through your preparation work, you have established an argumentative thesis statement and have planned a clear organization of

(Answered) M3A1: Citizens United

0 (0) (copy and paste the link) Review Campaign Finance: Abuses and Reforms. [Video File] [48 min 25 sec] before you participate in this activity. Parts of the video will discuss aspects of campaign finance and reform. Before engaging in this activity, please return to the first discussion topic on

(Answered) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility.

0 (0) The decision in Williams v Roffey Bros signals that the courts in deciding whether or not to enforce a promise, may be guided less by technical questions of consideration than by questions of fairness, reasonableness and commercial utility. The assignment will be in accordance with the following

(Answered) What are the effects of Ketamine treatment on treatment resistant depression?

0 (0) • Introductory statement clearly describes the phenomenon and main health issue • Clearly identifies the problem and gives an argument for examining the problem • Thesis statement is clear and well-articulated • Clearly articulates the particular population with clinical setting provided 1. Operational Definitions • Operational definitions of

(Answered) Management and Organizational Behavior.

0 (0) Description Exercise 17: Read Annual Pay Raises (W-68-69). This is located in the color-coded workbook section in the back of your book. ( Uhl-Bien, M., Osborn, R. N., & Schermerhorn, J. R. (2014).) Organizational Behavior. Hoboken, NJ: Wiley. ISBN:9781118517376 Review the exercise and complete steps 1 and 2.

(Answered) The Wall of Silence Reflective Journal

0 (0) Assignment Instructions: For this course, you will be reading The Wall of Silence by Gibson and Singh (2003). Please read the book and reflect upon what you have read, and complete the assignment as described. The purpose of this reflective assignment is to provide the approach for connecting

(Answered) HEPATITIS C USING APRI SCORE

0 (0) Determination of Human Subjects Research Form and my project proposal. please, research about IRB. write the Description. Referencing the Determination Checklist on Page 2, briefly describe project objectives, the subject population and types of data/specimens to be collected and analyzed, how the data/specimens will be obtained, and why

(Answered) Company Description and SWOT

0 (0) Non Alcoholic Beverage company!!!! n this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over

(Answered) Oral Language chart of phone conversation

0 (0) Instructions In an APA formatted paper, paste the template found in doc. sharing. Define each of the terms and then watch the video of two children talking on the phone. Rate the language development of one of the two children in the video found at Use the SOLOM.

(Answered) Motivations of Private-Sector Organizations

0 (0) Presidential Policy Directive 8 (PPD-8) is part of the national preparedness goal and provides a description for preparing for the threats in an all-hazards approach that pose the greatest risk to the United States. Community preparedness is a shared responsibility of the whole community. In addition to the

(Answered) Effective Resource Allocation

0 (0) The discussion assignment for this week includes a review of the Key Assignment Outline completed by one of your classmates, as well as a substantial response to at least one other student. Primary Task Response: Your first task is to post your own Key Assignment Outline to the

(Answered) Ethics Case Study

0 (0) A student’s analysis of the ethic case must use the following written structural framework, which can be written as a memorandum to the file. Without the bullet points – these indicate required headings for each of the four sections. The following the description heading below to form a

(Answered) The Relativist Ethical Position.

0 (0) In your post, address the following: To what extent would you agree with the view that research should rely on a relativist ethical position—rules or duties may vary across different communities and professional groups? What examples could you suggest to support this view? References: – Doing Research in

(Answered) What is the overall impact in Muslim communities who have been exposed to narcotics?

0 (0) Research in the field of addiction studies has important implications for individuals, groups, organizations, the government, and society at large.Develop and hone your empirical question/issue, search the literature, read and analyze the literature, and form conclusions regarding your research question/issue based on the scientific articles. Number of references:

(Answered) Poverty in the classroom

0 (0) A four-unit research paper in APA formatting centered around the effects of poverty in education. The first unit needs to be about the effects poverty has on students in the classroom and needs to be 8-10 pages. Second unit is on the effects of substance abuse on students

(Answered) Causes of America’s War in Vietnam

0 (0) Description Formatting 12 font or smaller, standard script (e.g. Calibri, New Times Roman), 1.00-1.25 margins maximum, double spaced, clean appearance, etc. Basic organization is simple— don’t make it difficult Title— choose one that reflects your views on the topic to inform and engage your reader from the start,

(Answered) Workflows in telemetry

0 (0) Workflow analysis aims to determine workflow patterns that maximize the effective use of resources and minimize activities that do not add value. There are a variety of tools that can be used to analyze the workflow of processes and clarify potential avenues for eliminating waste. Flowcharts are a

(Answered) Critical Decision Making for Providers

0 (0) View the scenario called “Critical Decision Making for Providers”. In a 750-1,200 word paper, describe the scenario involving Mike, the lab technician, and answer the following questions: What were the consequences of a failure to report? What impact did his decision have on patient safety, on the risk

24/7 — Client Support